Examinando por Autor "Bernal Escoto, Blanca Estela"

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Clasificación de las estrategias
(Universidad Autónoma de Baja California, Facultad de Contaduría y Administración, 2025-11) Bernal Escoto, Blanca Estela; Cancino Murillo, Pollette; López Campillo, Bianca Janeth
The material presents a structured overview of the classification of strategies, addressing their main categories—corporate, competitive, and functional—as well as their application across different organizational levels. Its purpose is to support students in understanding the role each type of strategy plays within the strategic planning process. The objective is for students to identify, differentiate, and analyze the strategies used in organizations to strengthen their decision-making skills. It is used as a learning aid in strategic management courses, particularly in case analysis activities, guided discussions, or the development of organizational diagnostics. The material was created in digital format using interactive presentations and visual resources that synthesize key concepts. Its main value lies in its clear structure, applied focus, and the use of examples that connect theoretical content with real-world business situations