Examinando por Autor "Miranda Zavala, Ana María"

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  • Miniatura
    Ítem
    Manejo del sistema de cámara Gesell
    (Universidad Autónoma de Baja California, Facultad de Turismo y Mercadotecnia, 2025-11) Cruz Estrada, Isaac; Miranda Zavala, Ana María
    The objective of the audiovisual material is to identify the functions of the OBS system used in the Gesell chamber, in order to ensure the efficient use of the software’s features, which allow for the control of the cameras and the collection of video evidence from the focus groups that will later be transcribed for the analysis of the group sessions conducted within the Gesell chamber as part of market research studies.
  • Miniatura
    Ítem
    ¿Qué es un focus group?
    (Universidad Autónoma de Baja California, Facultad de Turismo y Mercadotecnia, 2025-11) Cruz Estrada, Isaac; Miranda Zavala, Ana María
    The objective of the audiovisual material is to identify the requirements and characteristics of a focus group that facilitate the organization and allocation of the team’s functions to ensure its effective implementation and the success of the group dynamic.