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- ÍtemDespacho Aduanero(Universidad Autónoma de Baja California, Facultad de Ciencias Administrativas y Sociales, 2025-11) Mejia Victoria, Olivia Denisse; Soberano Serrano, Alma AlejandraThe video describes the procedures that goods undergo when entering or leaving the country, as well as the required documentation. Its objective is to explain in detail this complex but essential process for the entry and exit of goods, especially in this border region where many organizations regularly conduct these activities. This topic is covered within the foreign trade course corresponding to the Customs Law unit. Created using Renderforest IA.
- ÍtemPágina de apoyo interactiva – Unidad 2: Marco Jurídico del Comercio Exterior(Universidad Autónoma de Baja California, Facultad de Ciencias Administrativas, 2025-11) Villalobos Torres, PaulinaThis material corresponds to Unit 2 of the Foreign Trade course and provides a clear overview of key concepts such as international regulations, trade agreements, and basic logistics processes. Its main goal is to support students’ understanding of these topics and serve as a study guide throughout the course. It can be used in face-to-face or virtual classes, as well as for independent learning. The material was created using Google Sites, allowing the content to be organized into sections and complemented with additional resources. Its added value lies in offering an accessible, visually friendly, and easy-to-navigate format that enhances the learning experience.
- ÍtemGiro visual en las investigaciones de turismo para la diversidad, equidad e inclusión en el turismo(Universidad Autónoma de Baja California, Facultad de Turismo y Mercadotecnia, 2025-11) Díaz Carrión, Isis Arlene; Lozano Ramírez, Ma. Cruz; Ríos Vázquez, Adriana GuillerminaThe purpose of the didactic material is to understand the impact of workplace harassment and bullying dynamics on the organizational climate within the tourism sector. Additionally, its use within the learning unit Fundamentals of Research Methodology (Bachelor’s in Tourism Management) aims to exemplify the visual turn in conducting critical tourism research and to validate the theoretical platforms employed in the scientification of tourism studies—specifically, Jafari’s (2005) Platforms of Tourism Scientification—thus facilitating the teaching-learning process. The goal-oriented activity is designed to foster a review of the theoretical approaches underpinning each platform, to integrate the principles of Equity, Diversity, and Inclusion within these frameworks, and to promote critical thinking. As a formative assessment, a discussion forum is provided in which students are asked to connect the theoretical platforms of tourism studies (Jafari, 2005) with praxis, using the fictional experience portrayed in the short film (traducción adaptada a partir IA).
- Ítem¿Qué es un focus group?(Universidad Autónoma de Baja California, Facultad de Turismo y Mercadotecnia, 2025-11) Cruz Estrada, Isaac; Miranda Zavala, Ana MaríaThe objective of the audiovisual material is to identify the requirements and characteristics of a focus group that facilitate the organization and allocation of the team’s functions to ensure its effective implementation and the success of the group dynamic.
- ÍtemManejo del sistema de cámara Gesell(Universidad Autónoma de Baja California, Facultad de Turismo y Mercadotecnia, 2025-11) Cruz Estrada, Isaac; Miranda Zavala, Ana MaríaThe objective of the audiovisual material is to identify the functions of the OBS system used in the Gesell chamber, in order to ensure the efficient use of the software’s features, which allow for the control of the cameras and the collection of video evidence from the focus groups that will later be transcribed for the analysis of the group sessions conducted within the Gesell chamber as part of market research studies.
- ÍtemClasificación de las estrategias(Universidad Autónoma de Baja California, Facultad de Contaduría y Administración, 2025-11) Bernal Escoto, Blanca Estela; Cancino Murillo, Pollette; López Campillo, Bianca JanethThe material presents a structured overview of the classification of strategies, addressing their main categories—corporate, competitive, and functional—as well as their application across different organizational levels. Its purpose is to support students in understanding the role each type of strategy plays within the strategic planning process. The objective is for students to identify, differentiate, and analyze the strategies used in organizations to strengthen their decision-making skills. It is used as a learning aid in strategic management courses, particularly in case analysis activities, guided discussions, or the development of organizational diagnostics. The material was created in digital format using interactive presentations and visual resources that synthesize key concepts. Its main value lies in its clear structure, applied focus, and the use of examples that connect theoretical content with real-world business situations
- ÍtemTipos de Servicio(Universidad Autónoma de Baja California, Facultad de Turismo y Mecadotecnia, 2025-11) Zarate Preciado, Salvador Israel"Infographic that highlights the general characteristics of service types within food and beverage businesses. Its purpose is to emphasize the main features of different types of service in the restaurant industry so that students can easily distinguish between them through a quick and simple read. The material can be used as a supporting resource during class sessions aimed at identifying the characteristics of each service type. The infographic was created using the Canva platform. The relevance of this material lies in the reliability it provides to students regarding the information presented, as well as in its practicality for highlighting the general features of each service type. Se declara el uso de IA para la traducción de este texto."