Examinando por Autor "Cruz Estrada, Isaac"

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    ¿Qué es un focus group?
    (Universidad Autónoma de Baja California, Facultad de Turismo y Mercadotecnia, 2025-11) Cruz Estrada, Isaac
    The objective of the audiovisual material is to identify the requirements and characteristics of a focus group that facilitate the organization and allocation of the team’s functions to ensure its effective implementation and the success of the group dynamic.