Examinando por Autor "Torres Román, Beatriz Adriana"

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  • Miniatura
    Ítem
    Códigos visuales en el diseño gráfico
    (Universidad Autónoma de Baja California, Facultad de Arquitectura y Diseño, 2025-11) Torres Román, Beatriz Adriana; Roa Ledesma, José Rubén; Arredondo Montoya, Karla; Gracia Cabrera, Alicia Concepción
    This audiovisual learning material offers benefits by facilitating the understanding and analysis of visual codes present in graphic design. The objective is to provide students with the necessary theoretical and practical tools to identify, analyze, and apply the various visual codes used in graphic design, with an emphasis on color symbolism, gestural and body language, the physical types of models, cultural stereotypes, the distribution of objects in space, and the creation of visual environments. It was created using Keynote and the video was recorded in Google Slides. The material provides examples to strengthen students' critical and creative abilities in constructing effective and culturally relevant visual messages, promoting practical and multisensory learning and encouraging the conscious and effective application of these concepts.
  • Miniatura
    Ítem
    Mensaje icónico no codificado. Mensaje icónico codificado. El análisis pragmático
    (Universidad Autónoma de Baja California, Facultad de Arquitectura y Diseño, 2025-11) Torres Román, Beatriz Adriana; Roa Ledesma, José Rubén; Arredondo Montoya, Karla; Gracia Cabrera, Alicia Concepción
    This audiovisual learning material allows students to understand in depth how meanings are constructed and communicated in advertising visual messages. By differentiating between denotation and connotation, and applying pragmatic discourse analysis, students strengthen their critical thinking skills regarding media, develop a more conscious reading of advertising, and acquire the ability to create more strategic, coherent, and persuasive visual messages. The objective is to develop students' ability to recognize, interpret, and analyze the different levels of the visual message in advertising, distinguishing between the uncoded iconic message (denotation) and the coded iconic message (connotation). It was created using Keynote, and the video was recorded in Google Slides. The material provides examples for applying tools of pragmatic discourse analysis to advertising, in order to understand how meanings and persuasive strategies are constructed in visual messages.