Administración de empresas
URI permanente para esta colección
Recursos didácticos digitales asociados a la colección 'Administración de empresas' del área 'Económico - Administrativas'.
Examinar
Envíos recientes
Mostrando 1 - 5 de 5
- ÍtemClasificación de las estrategias(Universidad Autónoma de Baja California, Facultad de Contaduría y Administración, 2025-11) Bernal Escoto, Blanca Estela; Cancino Murillo, Pollette; López Campillo, Bianca JanethThe material presents a structured overview of the classification of strategies, addressing their main categories—corporate, competitive, and functional—as well as their application across different organizational levels. Its purpose is to support students in understanding the role each type of strategy plays within the strategic planning process. The objective is for students to identify, differentiate, and analyze the strategies used in organizations to strengthen their decision-making skills. It is used as a learning aid in strategic management courses, particularly in case analysis activities, guided discussions, or the development of organizational diagnostics. The material was created in digital format using interactive presentations and visual resources that synthesize key concepts. Its main value lies in its clear structure, applied focus, and the use of examples that connect theoretical content with real-world business situations
- ÍtemPágina de apoyo interactiva – Unidad 2: Marco Jurídico del Comercio Exterior(Universidad Autónoma de Baja California, Facultad de Ciencias Administrativas, 2025-11) Villalobos Torres, PaulinaThis material corresponds to Unit 2 of the Foreign Trade course and provides a clear overview of key concepts such as international regulations, trade agreements, and basic logistics processes. Its main goal is to support students’ understanding of these topics and serve as a study guide throughout the course. It can be used in face-to-face or virtual classes, as well as for independent learning. The material was created using Google Sites, allowing the content to be organized into sections and complemented with additional resources. Its added value lies in offering an accessible, visually friendly, and easy-to-navigate format that enhances the learning experience.
- ÍtemDespacho Aduanero(Universidad Autónoma de Baja California, Facultad de Ciencias Administrativas y Sociales, 2025-11) Mejia Victoria, Olivia Denisse; Soberano Serrano, Alma AlejandraThe video describes the procedures that goods undergo when entering or leaving the country, as well as the required documentation. Its objective is to explain in detail this complex but essential process for the entry and exit of goods, especially in this border region where many organizations regularly conduct these activities. This topic is covered within the foreign trade course corresponding to the Customs Law unit. Created using Renderforest IA.
- ÍtemManejo del sistema de cámara Gesell(Universidad Autónoma de Baja California, Facultad de Turismo y Mercadotecnia, 2025-11) Cruz Estrada, Isaac; Miranda Zavala, Ana MaríaThe objective of the audiovisual material is to identify the functions of the OBS system used in the Gesell chamber, in order to ensure the efficient use of the software’s features, which allow for the control of the cameras and the collection of video evidence from the focus groups that will later be transcribed for the analysis of the group sessions conducted within the Gesell chamber as part of market research studies.
- Ítem¿Qué es un focus group?(Universidad Autónoma de Baja California, Facultad de Turismo y Mercadotecnia, 2025-11) Cruz Estrada, Isaac; Miranda Zavala, Ana MaríaThe objective of the audiovisual material is to identify the requirements and characteristics of a focus group that facilitate the organization and allocation of the team’s functions to ensure its effective implementation and the success of the group dynamic.